LGBT MPA's First Workshops + Network Event

The LGBT Meeting Professionals Association is excited to be hosting their first workshops and network event this November in conjunction with Community Marketing & Insights' 18th Conference on LGBT Tourism and Hospitality. Don't miss our first assembly for market education, networking and fun! Full details below.

LGBT MPA's First Workshops + Network Event

In conjunction with CMI's 18th Conference on LGBT Tourism & Hospitality

November 2, 2017

Park Central San Francisco, A Starwood Hotel

50 3rd Street, San Francisco, CA 94103

Register Here!

LGBT MPA's Executive Director Attending IGLTA Global Convention

LGBT Meeting Professionals Association's Executive Director, David Jefferys, will be at the IGLTA (International Gay & Lesbian Travel Association) Annual Global Convention in St. Petersburg this weekend. Stop by and say hello! Details below:

IGLTA Global Convention
Media Networking
The Vinoy Renaissance St. Petersburg Resort & Golf Club
Friday, May 5th, 2017
3:30 - 5:30PM

Congratulations to PHL Diversity, DVLF's 2017 Business Hero

LGBT Meeting Professionals Association would like to congratulate PHL Diversity and LGBTMPA Advisory Board Member Greg DeShields on being honored as Delaware Valley Legacy Fund's 2017 Business Hero!

About PHL Diversity

PHL Diversity (a business development division of the Philadelphia Convention and Visitors Bureau) - PHL Diversity, formerly the Philadelphia Multicultural Affairs Congress (MAC), was founded in 1987 as a division of the Philadelphia Convention and Visitors Bureau to help attract more multicultural visitors to the city. Now, PHL Diversity continues to work to increase Philadelphia's share of the multicultural meetings and tourism markets. PHL Diversity maximizes opportunities for the region by promoting Philadelphia as an ethically diverse visitor destination. By encouraging multicultural business and social responsibility, PHL Diversity helps the city's varying multicultural communities benefit from the hospitality and tourism industries. In the past year, PHL Diversity has shown a commitment to the LGBT community and has brought the National LGBTQ Task Force; Out and Equal; the Gay and Lesbian Medical Association; and the National Gay and Lesbian Journalists Association all to Philadelphia.

About HEROES

HEROES was started 11 years ago to honor individuals whose work and leadership advance the rights of the LGBT community. Through the nomination process we seek to identify youth, adults, non-profits, straight-allies & businesses who have bold ideas, act with selfless intention, are admired for their integrity, and are regarded as courageous in advancing the equality of the lesbian, gay, bisexual, & transgender community in the Delaware Valley and beyond. DVLF honors these Heroes annually in celebration of their character & in encouragement of others to act heroically.

Source: https://www.dvlf.org/heroes

Newly Released Handbook of LGBT Tourism & Hospitality

Check out the newly released Handbook of LGBT Tourism & Hospitality by Jeff Guaracino and Ed Salvato, featuring a section on "Strategies for Building an Effective Marketing Campaign" written by LGBT Meeting Professionals' Executive Director David Jefferys.

To research this book, the authors traveled to six continents, interviewed nearly a hundred industry experts, and analyzed multiple emerging trends among LGBT travelers. The Handbook of LGBT Tourism and Hospitality is an easy-to-read, practical, and relevant guidebook with a simple goal: to help marketing professionals, business owners, and allied professionals compete in the increasingly competitive global LGBT travel and hospitality industry.

Jeff Guaracino, author of the authoritative book Gay and Lesbian Tourism: The Essential Guide for Marketing (Elsevier, 2008), is a highly regarded expert in LGBT marketing, tourism, and large-scale events. His groundbreaking work in Philadelphia catapulted the destination into the Top 10 most-visited U.S. cities by LGBT travelers. He led the Atlantic City, NJ tourism industry through the seaside resort's most turbulent tourism period, and in 2016 he became president and CEO of Welcome America, Inc., which seeks to enhance Philadelphia's image among travelers and to attract more visitors to the city.

Ed Salvato is Chief Content Officer for ManAboutWorld, the world's number one digital gay travel magazine for smart phones and tablets. He was previously Editor-in-Chief of Out Traveler and Out & About, the first gay consumer-based electronic newsletter, and other major LGBT travel content platforms. He serves as the treasurer on the Board of Directors of the IGLTA (International Gay & Lesbian Travel Association). He also assembles and moderates LGBT panels annually at the New York Times Travel Show and other travel shows around the country.

Order your copy here: http://harringtonparkpress.com/lgbt-tourism-hospitality/about-the-authors/

Wednesday SM Webcast “Including the Rainbow - Planning the LGBT-Friendly Event” featuring LGBT MPA board member Jim Clapes

Jim Clapes, Conference and Event Manager for the Drug Policy Alliance and board member of the Lesbian, Gay, Bisexual and Transgendered Meeting Professional's Association (LGBT MPA) will be sharing his experience planning LGBT inclusive events for non-profit and mainstream business sectors. He’ll be part of the Q&A at the end of the webcast.

Including the Rainbow — Planning the LGBT-Friendly Event

The LGBT event is a growing niche in the meetings industry. Destinations around the country are developing programs and marketing strategies to reach and serve this market. Most meetings do not specifically focus on LGBT issues but almost all meetings include attendees who are a part of the LGBT community. How should this fact be reflected in the content of mainstream meetings and events? This webcast will present best practices for building itineraries, creating content, promoting, and executing meetings and events that create a spirit of inclusion for all attendees. The webinar will be followed by a Q&A for the webcast attendees.

Webinar Details:

Wednesday, March 22, 2017 2-3 pm ET.

Registration Link https://event.webcasts.com/starthere.jsp?ei=1128834

Sponsored by greater FORT LAUDERDALE sunny.org and Successful Meetings

More about Jim Clapes

Jim has thirteen years of experience in meeting and event management. As Conference & Events Manager at the Drug Policy Alliance (DPA), Jim runs the International Drug Policy Reform Conference, staff retreats and other meetings. Previously with U.S. Green Building Council he spearheaded the Greenbuild International Conference & Expo. As Events Director for the National Gay & Lesbian Chamber of Commerce in Washington, D.C., Jim planned the organization’s two annual flagship events.

Jim is a founding board member of the LGBT MPA. He’s committed to the professional advancement of the next generation of meeting professionals. Jim has a Bachelor of Arts in political science from the University of California, Santa Cruz. 

About LGBT MPA

The Lesbian, Gay, Bisexual and Transgendered Meeting Professional's Association  https://www.lgbtmeetingplanner.com) is an organization serving the meeting professional community to provide the ideal network for the advancement and growth of our members in the industry. 

LGBT Meeting Professionals Association Announces Advisory Board

Executives Commit to Providing Solid Base for New Association

The LGBT Meeting Professionals Association (LGBTMPA) has announced the creation of its advisory board. The board of experienced professionals met in Las Vegas and committed to the organization’s goals including the first annual conference; developing the organization’s education and certificate programs and launching the first bi-directional mentoring initiative in the meeting planners profession.

The Bi-directional Mentoring Initiative is the direct result of the organization’s early meetings. New Millennial and GenX meeting planners requested mentoring from experienced professionals and the experienced meeting planners (boomers) are looking for their expertise in social media and mobile marketing techniques.

“The association’s major goal is professional development for all of its members,” said David Jefferys, Executive Director of LGBTMPA. “Top executives in this industry control large budgets and staffs and plan meetings and conferences worldwide. Like any industry these top professionals have a tremendous amount of experience, knowledge and networks to share.”

“This group of professionals is ready to participate,” added Jefferys. “The Advisory Board has agreed to an on-demand mentoring program and the members of this new organization have already started to sponsor networking events at upcoming conferences.”

First Networking Event: 
Tuesday, January 10, 2017
Learn more about LGBTMPA during the LGBT Reception at the Professional Convention Management Association sponsored by Austin Convention & Visitors Bureau. The meeting is being held at the Austin House (310 E. Third St., Austin, TX) from 5:30 to 6:30 pm.
http://www.evite.com/event/000657RLZGYT3ILPCEPGZRFXTCPKA4/rsvp

The LGBTAMPA Advisory Board: 
• David Jefferys, Executive Director, LGBTMPA
• Seth Eaker, Development and Outreach, LGBTMPA
• Jeff Canham, Partner, Prestige Global Meeting Source
• Jim Clapes, Conference & Events Manager, Drug Policy Alliance
• James Delmar, National Accounts Manager, PHLCVB
• Greg Deshields, Executive Director, PHL Diversity
• Cory Fransway, Director Strategic Accounts, Experient
• Jim McMichael, Diversity and Cultural Manager, Las Vegas CVA
• Gary Murakami, Director Global Sales, MGM Resorts International
• Tom Roth, President, Community Marketing Inc.
• Matt Skallerud, President, Pink Banana Media

Membership for LGBT professionals is free. To join the organization visit our site www.lgbtmpa.com

More about LGBTMPA
The LGBTA Meeting Professionals (LGBTMPA) is the first association for this industry group. Statistically, there are an estimated 100,000 meeting professionals currently practicing in the United States. LGTPMPA predicts 8,000 to 12,000 of this LGBT professionals working in the field.

The LBGMPA was founded in August 2016 by Dave Jefferys, president and CEO of the Altus Agency, a Philadelphia-based marketing enterprise firm specializing in LGBT travel and other members of the current advisory board.

Contact Information:
David Jefferys, Executive Director
LGBT Meeting Professionals Association
dave@lgbtmpa.com

LGBTMPA Interviews Matt Skallerud of Pink Banana Media

LGBTMPA takes a moment to chat with Matt Skallerud, President of Pink Banana Media.  As Pink Banana Media's focus is on helping clients target their specific LGBT demographic online, LGBTMPA had contracted with Pink Banana Media to help bring initial awareness to its launch, as well as help it to develop a social media presence online.

LGBTMPA: So what were some of your initial first steps in assisting the LGBTMPA with its social media presence?

MJS: Nearly all of our clients start by having a presence on Facebook as their first step in creating their social media presence online.  Facebook has made it incredibly easy to create, as well as build out in terms of photos, description and links.  The problem is that its so easy that everyone does it... that, combined with the fact that Facebook has made business page postings nearly non-existent in a person's News Feed means that unless you're doing hyper-targeted, paid advertising with Facebook, it's hard to stand out and get your message noticed.

We did some research and found that the meeting and event planners were strong on LinkedIn.  So we helped them to create both a LinkedIn group and a LinkedIn company page.  We also ensured they had @LGBTMPA covered on Twitter as well.  As things progress and we get some good photos and short-form videos from upcoming events, we'll focus on an Instagram and YouTube as next logical steps.

LGBTMPA: You mentioned hyper-targeted, paid advertising on Facebook. Can you elaborate?

MJS:  Yes!  So while Facebook makes organic (free) business posts difficult to find, it has made a paid, sponsored post stand out nicely in the News Feed.  The trick is to make sure you are targeting your EXACT demographic.  We've had clients come to us and say "I've tried Facebook advertising, but it didn't work... I reached thousands of gays & lesbians and had virtually no performance whatsoever!"  So my first question is "who did you target?"  It turns out 9 times out of 10, it was simply an LGBT audience, and that's just not going to work!  You need to be more specific and targeted than that.

Once upon a time, that strategy probably made sense when our choices were just LGBT media versus traditional media.  With the growth of online targeting, advertisers were ecstatic that they had new opportunities to target a more focused niche audience within the LGBT community, such as travel, health or sports.  But with Facebook's hyper-targeting capabilities, an advertiser can now reach much more effectively their "exact" target demographic, sometimes in multiple ways which can be A/B tested to see which strategies are the most effective.

For the LGBTMPA, we were successfully able to target an LGBT audience that had shown an interest in, or worked in, the hospitality industry, with a focus on event and meeting planning.  So right from the very start, we were able to build up a strong foundation on Facebook of individuals who had a specific interest in the meeting and event planning world, with an LGBT angle.

LGBTMPA:  So what else has worked for promoting the LGBTMPA online?

MJS:  We've also had some strong success in monitoring any and all articles related to the meeting and event planning world, but with an LGBT perspective.  We take these articles and broadcast them through the LGBTMPA network, thereby putting the association at the center of these conversations and positioning the LGBTMPA as a thought leader in the LGBT Meeting Professionals world.  By including articles and content specific to the LGBTMPA as well, including these interviews and this blog, help the LGBTMPA to build up its credibility and online membership base over time.  We make sure to include relevant hashtags related both to the article being posted, as well as meeting and event planning in general, such as #meetingplanners and #eventplanners.

Over time, the LGBTMPA's social media presence grows, and all of this activity becomes indexed in Google, Yahoo and Bing search, helping to ensure that no matter where someone is looking for information related to the world of LGBT meeting and event planners, the LGBTMPA will be there as the most relevant source for information, news and content for this community.

LGBTMPA Interviews Gary Murakami

"Life's most persistent and urgent question is, What are you doing for others?" -Martin Luther King, Jr.

LGBTMPA takes a moment to chat with Gary Murakami, CMP, CMM, Director of Global Sales for MGM Resorts International to get his insights and thoughts on the importance of professional involvement in industry associations and specifically, LGBTMPA. Gary is currently on the Board of Directors for Professional Convention Management Association (PCMA) and a member of the Convention Industry Council APEX Standards Committee. He is also actively involved in LGBT organizations including serving as Chair of the International Gay & Lesbian Travel Association (IGLTA) Foundation Board of Directors and Chair for the Out & Equal San Francisco Bay Area Affiliate.

LGBTMPA: Why did you get involved with LGBTMPA and how do you think this association can contribute to the industry?

GM: The involvement and network of a meetings and events association specific to the LGBT community and its allies will provide a critical opportunity to assist in an individual's professional development, as well as to enhance one's network. LGBTMPA can articulate the unique needs and concerns for the LGBT professional in addition to advocate and deliver feedback to issues that can affect the hospitality industry. I am particularly enthusiastic to see the continued development of LGBTMPA as the association continues to grow and to evolve. The association can further demonstrate the significant purchasing power and impact of LGBT meeting professionals in addition to those conventions and meetings that serve the LGBT community and businesses. LGBTMPA can serve as the voice of the LGBT meeting professional and assist in advancing the overall professionalism and education/learning opportunities.

LGBTMPA: How has your involvement in meetings and events industry organizations changed you or have had an impact on your career?

GM: I remain passionate and inspired by our industry each and every day by its ability to connect and to change lives. The industry overall is a significant driver and contributor to the world economy and shapes and stimulates ideas, creativity, and business. As someone that has been involved with numerous other industry organizations including Meeting Professionals International (MPI), Professional Convention Management Association (PCMA) and Global Business Travel Association (GBTA), I foresee that an organization like LGBTMPA can work collaboratively alongside these associations and others to further grow and develop the overall industry with a focus on the specific needs and issues of the LGBT meeting professional community. Through my involvement in various organizations, I have had an incredible opportunity to grow my career through education and to increase my professional network.

To stay informed, join LGBTMPA at www.lgbtmpa.com

LGBTMPA Interviews James Delmar

Today, many destinations across the country have the ability to confirm lesbian, gay, bisexual, transgender and queer (LGBTQ) groups and meetings. The most successful destinations are able to leverage their assets and relationships to win and win big. We sat down with James Delmar, National Accounts Manager of the Philadelphia Convention & Visitors Bureau to get his thoughts. Over the last 36 months, James has been able to confirm approximately $20M in economic impact for future years into the Philadelphia marketplace.

JD: While many destinations these days deem themselves as LGBTQ friendly, truly successful destinations go the extra step by working to accommodate a wide range of groups and their respective budgets. They do so by ensuring that their hospitality partners, including convention centers, hotels, restaurants, and attractions, understand the positive economic impact that an LGBTQ gathering - or any other large gathering for that matter - can have to their bottom line. The job of the CVB rep is to tell the customer's revenue story to the hospitality partners in terms that make the biggest impact.

For example, when working through the process of confirming the Creating Change Conference, the nation's largest gathering of LGBTQ advocates, for January 19-22, 2017, the challenge was making the hotel aware of all of the economic factors around why this business made sense to book, especially when the customers hotel room rate budget was well below the hotels room rate targets.

Step 1 in the process is gathering history from the customer along with the history from within the marketplace. Being forthright with the customer concerning the hotel's expectation and letting the customer know that you are working on their behalf allows the customer to understand market conditions while ensuring you are honoring your relationship with the hotel.

Step 2 is taking all the data and presenting that to the hotel on behalf of the customer. Being able to show how the Creating Change Conference's historic data supports the rate and concession requests along with showing how the market performed over the last few years for a specific week Creating Change is looking to meet was key in helping both parties understand what is necessary to meet both parties ultimate goal...a successful meeting at the right hotel in the right destination at the right price.

At this point, both parties have a baseline from which to negotiate the finer points of the agreement. Each group is different and each way to approach a booking will be different. Being able to assess the situation and work as a liaison between the customer and the hospitality community has been the key to Philadelphia's success.

To stay up to date, become an LGBT Meeting Professionals Association member at www.lgbtmpa.com

Southern Comfort Transgender Conference 2016

Greater Fort Lauderdale welcomed the 26th Annual Southern Comfort Conference to its sunny shores in 2016, and will host the conference, one of the largest gatherings of the transgender community in the world, next year.

The Greater Fort Lauderdale is the only CVB in the U.S. with a designated LGBTQ department and in 2014, commissioned the first-ever survey of transgender travelers in North America with the goal of identifying the travel motivations, needs and priorities of the market.

The 25 Most Influential People in the Meetings Industry for 2016

Richard Gray, LGBTQ managing director of the Greater Fort Lauderdale Convention and Visitors Bureau (GFLCVB); vice chair of the International Gay and Lesbian Travel Association (IGLTA) - After a career in investment banking and a second career as a hotelier, Richard Gray joined the GFLCVB, which goes by "Visit Sunny," in 2012, becoming the first full-time CVB sales and marketing executive whose sole responsibility is the LGBT market. It was a good fit for the man who helped created Visit Sunny's first-in-the-U.S. LGBT marketing initiative in 1996, subsequently becoming the CVB's volunteer LGBT liaison and helping build this segment of its business. Gray's budget, which started at $35,000 two decades ago, now exceeds $1 million, and helps attract some 1.3 million LGBT travelers, who spend approximately $1.5 billion in the area -- including, last year the 1,000 attendees at the 25th Southern Comfort Conference, one of the largest transgender conferences in the country.

READ HERE: http://www.successfulmeetings.com/Strategy/Case-Studies/25-Most-Influential-People-Meetings-Industry-2016-The-Trailblazers/

LGBTMPA Interviews Jeff Guaracino

Jeff Guaracino, author of the forthcoming book, "Handbook for LGBT Tourism and Hospitality: A Guide for Business Practice" and President and CEO of Welcome America, shared his professional insights and tips on the industry with the LGBT Meeting Professionals Association:

JG: In the meeting and convention world, many LGBT groups can be found within the SMERF (social, military, educational, religious, and fraternal) market. There are LGBT-related groups for just about everything, from the Gay and Lesbian Association of Doctors and Dentists in London to the International Lesbian, Gay, Bisexual, Trans, and Intersex Association. 

Back in 2007, Jack Ferguson, senior vice president (later president and CEO) of the Philadelphia Convention and Visitors Bureau (CVB), said, “The LGBT convention market is still in its embryonic stage and is developing towards infancy.” In 2015, Julie Coker, president and CEO of the Philadelphia CVB, affirmed that LGBT groups are now firmly in the SMERF market, with the Out and Equal conference being one of the largest conventions in the United States. Why has this change happened, and what opportunities does it offer?

It used to be more difficult to tap the LGBT meeting, group, and convention market because meeting planners and group organizers (often volunteers) were harder to find and the lack of permanent offices made prevented traditional sales calls. Today, however, the Web has made these planners visible and easier to reach.

LGBTMPA: How powerful is this emerging industry?

JG: LGBT meetings and conventions are a big business. For example, The Los Angeles Tourism & Convention Board reported a $950,000 economic impact to Los Angeles from a recent International Gay and Lesbian Travel Association Convention. Delegates to the three-day convention spent $260,000 at the Hyatt Regency alone. Las Vegas is another popular destination for meetings and conventions for all kinds of travelers. The Las Vegas Convention & Visitors Authority (LVCVA) saw the value in the LGBT market and wanted to position the city to earn the business. As Las Vegas entered the LGBT tourism segment, the destination sought meeting, group, convention, and large-event opportunities. In recent years, the LVCVA recorded booking 85,000 room nights for LGBT groups, with a non-gaming economic impact of over $25 million.

LGBTMPA: What are some of your tips for attracting the LGBT meeting and convention business?

JG: Go to the largest LGBT conventions to meet with other industry leaders and meeting planners. Often times you can find or refer a client who is organizing a small group LGBT meeting or sporting event. You can also get great ideas for sponsors, programming and the issues of that particular audience. Engage local LGBT leaders who might be able to refer other business to you (both LGBT and straight).  Remember, engagement with the LGBT community is not only a good business decision it also signals that your organization is openly accepts all groups of people, is progressive and those values align with many meeting planners. Sell and develop relationships. After you evaluate and position your service, space or product for the LGBT market but you have to sell the heck out of it.  Building or growing a market segment requires consistent investment and time to measure your ROI. 

Reserve a copy of Jeff Guaracino’s book at harringtonparkpress.com/lgbt-tourism-hospitality

LGBTMPA: Join our growing list of LGBT Meeting Professionals to stay informed at  www.lgbtmeetingplanner.com

Introducing the LGBT Meeting Professionals Association (LGBTMPA)

Launched this week to serve the unique needs of LGBT meeting planners around the globe, www.LGBTMeetingPlanner.com has created the ideal online marketplace for LGBT event planners, meeting planners and all of their industry contacts.  Designed to facilitate networking and growing business relationships, their main goal is to simply build business for the LGBT meeting planning community.

The LGBTMPA serves a unique space in the marketplace.  There are various groups and associations serving the LGBT travel community, including the International Gay & Lesbian Travel Association (IGLTA) and Community Marketing.  There are also several large groups and associations serving the meeting and event planning community, including the Professional Convention Management Association (PCMA) and the Meeting Professionals International (MPI), and within these are subgroups serving niche markets within this community, including LGBT.  They often meet up, on average, once or twice per year at these various association conferences and conventions held worldwide, at meet ups or small formalized evening gatherings just for the LGBT contingent attending the event.  In addition, there has been an increase in LGBT educational programming at these conferences and conventions, typically focusing on some of the basics in reaching and communicating to the LGBT marketplace.

With the LGBTMPA firmly in place, they are taking this to the next level, with an inaugural mid-Atlantic conference planned for Fall 2017 in Atlantic City.  The programming at this event will include interactive seminars about LGBT meeting best practices, as well as explore market opportunities, research and trends.  In addition, marketing strategies and tactics will be discussed, along with revenue generation tips, industry innovator panels and more.

Lastly, there will be a directory of resources coming online this year, along with a library of videos... all with the express goal of furthering the LGBT meeting & event planner community.

Stay tuned for further updates on both this association and the upcoming conference in the coming weeks.
www.LGBTMeetingPlanner.com

LINKS:

• LinkedIn Group - https://www.linkedin.com/groups/8530990
• Facebook - https://www.facebook.com/lgbtmeetingplanners